The Wall Street Journal - Smart Saunas Are Picking Up Steam Around the U.S.
By J.S. Marcus
Don Genders, founder and CEO of Design for Leisure, a U.K.-based wellness company with a strong presence in the U.S., says home-sauna sales in the States reached $100 million in 2022 and are expected to grow as people focus more on their well-being.
Back in the sauna homelands of Finland and Estonia, smart controls are catching on in the cities, where users have indoor saunas. But vacation homeowners still tend to prefer wood-burning stoves in separate structures when in rustic settings.
In the U.S., smart controls are making saunas particularly popular in ski resorts and mountain communities, says Wes McMahon, owner of Idaho’s Sun Valley Saunas, a local retailer specializing in online sales to Mountain West clientele.