There is no better advertisement for the benefits of hot/cold contrast therapy – and by extension hydrothermal bathing – then the filling of social media feeds with athletes (both amateur and professional) extolling the benefits of ice baths and cold plunges. Though it’s a social media phenomenon the world over, perhaps the biggest bottom-line impact to our industry is what this phenomenon has done to grow what had been the largely untapped (and huge) US market. With a new understanding of the benefits of both hot and cold in holistic wellness, we are seeing an explosion in growth for every manner of thermal bathing in North America.
TREND 4: COLD THERAPIES CONTINUE TO FASCINATE
TechnoAlpin's new SnowSky shower features snow falling from above.
Adding cool down to any space is easy with the flexibility of indoor snow. This offers a great opportunity for fitness studios. Images courtesy indoor snow experts TechnoAlpin