As “COVID interest” in sauna use continues to surge, new manufacturer member enables organization to extend its educational efforts around the health benefits of traditional sauna bathing; dispelling myths that all “sauna” experiences are created equal
FISHKILL, NY., December 15, 2020—The North American Sauna Society (NASS) is proud to announce that KLAFS, the leading German-based manufacturer of saunas and spas sold worldwide, has joined the organization as one of its manufacturer members. The NASS was established in 2004 with the mission of promoting traditional sauna bathing, including its health benefits and way of life – the essence of Finnish-style sauna bathing – throughout North America.
“While saunas sales have experienced a ‘COVID surge’ in North America thanks to their evidence-based, immune-boosting benefits, there still exist key misconceptions about what a true sauna experience is,” said Eero Kilpi, president of NASS. “With KLAFS joining manufacturer member, TyloHelo, the Sauna Society will be able to better support its goal of delivering consumer-focused sauna education, including dispelling growing confusion around the differences between the benefits of traditional sauna bathing and other forms of thermal therapy. Often, consumers think all experiences are created equal, yet the health and wellness benefits differ significantly.”
KLAFS exclusive North American partner, Design for Leisure, specialize in the creation of award-winning hydrothermal spa and wellness environments for both residential and commercial clients. Don Genders, founder and CEO of Design for Leisure, sees the partnership as a win-win for consumers when it comes to sauna education.
“We are committed to supporting the Sauna Society in its goal of building awareness around the health and wellness benefits of true, traditional sauna bathing in North America,” said Genders. “We are seeing a huge surge in interest, especially for home saunas, as wellness-seekers begin to understand the evidence-based, immune-building and health benefits of traditional sauna use.”
KLAFS joins TylöHelo, one of the largest sauna and steam bath companies in the world and a founding manufacturing member of NASS. Keith Räisänen, TylöHelo North American CEO, said, “We welcome this new collaboration with KLAFS. We have supported NASS from day one and want it to become the primary forum for North American sauna manufacturers, dealers and end-users. Authentic sauna is a central building block in our business, and we look forward to more industry leaders joining NASS.”
NASS is a non-profit organization seeking to demonstrate and promote the traditional Nordic sauna experience in the US and Canada and make everyone’s life healthier and more enjoyable.
About The North American Sauna Society (NASS)
The NASS was established in 2004 with the mission of promoting traditional sauna bathing, including its health benefits and way of life – the essence of Finnish-style sauna bathing – throughout North America. The organization’s members include sauna manufacturers, dealers and enthusiasts. To learn more visit http://www.saunasociety.org.
About KLAFS USA
KLAFS USA is a collaboration between German-based KLAFS GmbH & Co. KG, the market leader for saunas, steam rooms and thermal room accessories, and Design for Leisure USA, specialists in the creation of award-winning hydrothermal spa and wellness environments for both residential and commercial clients. The collaboration was formed with the mission to provide the highest quality ready-to-install hydrothermal solutions to North American wellness seekers. To learn more about readymade and customized sauna solutions by KLAFS and available exclusively from Design for Leisure, visit www.klafsusa.com.
Cassandra Cavanah, Cavanah Communications, firstname.lastname@example.org, 818-397-4630