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In this article, DFL Founder & CEO Don Genders explores how cooling can be designed to deliver meaningful contrast without pushing every guest toward extreme temperatures. He also looks at the importance of providing different cooling options, the operational realities of commercial cold pools and why the best experience is often the one guests will want to repeat.

Cooling is the reset between heat and rest. It helps guests move from intensity back toward balance. And when designed thoughtfully, it can make a hydrothermal journey feel more complete, more accessible and more memorable.

The Global Wellness Institute's Hydrothermal Initiative, Chaired by Design for Leisure's Don Genders, released their top 5 trends for 2026. Here we share "Trend 1: The Cooling Conversation Matures." Snow rooms are among the popular cooling experiences being added to the thermal bathing journey. (credit: TechnoAlpin Indoor) Though the rise of the ice bath in social media posts, on podcasts and in the news has brought a new and welcomed focus to the importance of cooling in the

Cold immersion is an age-old tradition in hydrothermal bathing. The Finnish are among the first known to actively use hot/cold contrast..