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Don Genders, founder & CEO of Design for Leisure, gives a primer on what to consider when looking for a site for a new bathhouse. Given the popularity of my recent blog post on the bathhouse investment opportunity , I wanted to share thoughts on site selection. Over the past 35 years, designing hydrothermal spaces, I’ve seen brilliant concepts struggle simply because the wrong building or plot was chosen. A disused retail property, depending on location, can be a great site

Around the world, the conversation about athlete performance is shifting. It’s no longer just about how hard you train — it’s about how intelligently you recover. And increasingly, collegiate programs are recognizing that world-class hydrothermal environments are essential tools in keeping athletes healthy, resilient, and competition-ready. TCU is one of the clearest examples of this shift happening in real time. The university's new Human Performance Center features a fully