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Bathhouses: The Smartest Wellness Investment You Haven’t Made Yet
Don Genders, founder & CEO of Design for Leisure, explains why it's time investors take a closer look at the new wave of social, sensory, and mentally restorative wellness clubs. If you’ve been watching the wellness world, you’ve probably noticed a new kind of heat rising. Once seen as relics of another era, bathhouses  are now pulsing with renewed energy—from Brooklyn to Austin to Los Angeles—drawing in the same experience-hungry audiences that have transformed fitness, d
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