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Don Genders, founder & CEO of Design for Leisure, gives a primer on what to consider when looking for a site for a new bathhouse. Given the popularity of my recent blog post on the bathhouse investment opportunity , I wanted to share thoughts on site selection. Over the past 35 years, designing hydrothermal spaces, I’ve seen brilliant concepts struggle simply because the wrong building or plot was chosen. A disused retail property, depending on location, can be a great site

Don Genders, founder & CEO of Design for Leisure, explains why it's time investors take a closer look at the new wave of social, sensory, and mentally restorative wellness clubs. If you’ve been watching the wellness world, you’ve probably noticed a new kind of heat rising. Once seen as relics of another era,  bathhouses  are now pulsing with renewed energy—from Brooklyn to Austin to Los Angeles—drawing in the same experience-hungry audiences that have transformed fitness, d