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First-Ever Aufguss World Masters USA Event Announced for 2025
The inaugural USA national competition for sauna Aufguss masters will take place at the Bathhouse, Williamsburg, NYC, June 23-24, 2025.
Fast Company: Picking up steam: How sweating with your friends became the hot new wellness trend
Thermal pools, hammams, banyas, onsens, shvitzes, cold plunges, steam rooms, and saunas: Hot and cold water, and the communal experience of steam and sweat, has been a pillar of social and wellness cultures across millennia.
WellSpa360: Spa Sustainability
Sustainability is no longer just a "nice-to-have" trend; it’s a vital commitment. Spas must address not only the wellness of their patrons,
The Globe and Mail: Developers cash in on Canada’s hydrotherapy obsession
A few months after real estate developer Sky McLean acquired an old Holiday Inn, she had an ‘aha’ moment that would transform her business..
Spa Opportunities: Aufguss goes stateside: NYC to host first-ever national US competition in June
The ancient European sauna ritual of aufguss is continuing to make waves in the US, as the country prepares to host its first-ever national
Spa Executive: USA & Canada to host first Sauna Aufguss WM championship events
Sauna Aufguss events in Canada and US will determine the top sauna masters who will go on to represent Team USA
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